Entergy commissioned JBHM to lead a team of architects to develop a draft plan for the area bounded by Pearl Street on the north, South Street on the south, Jefferson Street on the east and State Street on the
west of.the Jackson, Mississippi Central Business District. The plan motto, Cherishing the Past, Embracing the Future, reflects the Entergy team’s desire to marry the historic traditions of Jackson with a competitive vision for the City in the new global economy.
The draft plan’s specific goals were to:
•Create a new face for Jackson and the State
•Foster new entertainment, office, and residential urbanization of downtown Jackson
•Promote private sector development in the CBD
•Increase tax revenue for the City